Cartoon Network Picks Up A Legend

Sun Lijun

Congratulations to our friend Sun Lijun on the completion and acquisition of his latest 3D animated feature film, "Legend of a Rabbit"!

As reported by Clifford Coonan in Variety:

Mainland Chinese shingle Tianjin North Film Studio has signed a landmark deal with Cartoon Network for the TV rights to the stereoscopic 3D chopsocky toon “Legend of a Rabbit” for Australia, New Zealand, India and Taiwan.
The $12-million “Rabbit” is scheduled to have a day-and-date release in all major Asian markets in late July and will air on Cartoon Network six to eight months after its theatrical release.

“I believe this is the first time that Cartoon Network has acquired a Chinese animated film and it’s the perfect platform for our film,” said Elliot Tong, Tianjin’s head of international distribution.

Animation is experiencing renewed vigor in China, with toons such as “Pleasant Goat and Big Big Wolf” and “McDull” doing boffo B.O.

Pic is helmed by Sun Lijun, head of the animation school at Beijing Film Academy, which co-produced along with Beijing Century Butterfly.

“We hope having ‘Legend of a Rabbit’ on Cartoon Network will be a springboard for the life of ‘Rabbit’ on TV,” Tong said.

Magic Dumpling Entertainment President & CEO Kevin Geiger treated German audiences to a teaser of “Legend of a Rabbit” in his “China’s Next 90 Minutes” talk in the “Focus on Chinese Animation” program of the FMX 2011 conference.


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