Magic Dumpling President & CEO Kevin Geiger participated in the opening ceremony of the Shunde Comic and Animation R&D Center, a cooperative venture between the Guangdong Industrial Design City and the Beijing Film Academy.
Situated in Guangdong province, the manufacturing epicenter of the world, the Shunde Comic and Animation R&D Center is a new facility dedicated to the development of high quality ancillary animation products.
Members of Magic Dumpling Entertainment, the Beijing Film Academy and the Guangdong Industrial Design City were joined by regional & local officials for the ribbon cutting ceremony and inaugural addresses.
With its partners at the Shunde base, Magic Dumpling Entertainment will co-develop original product lines related to its slate of transmedia properties, beginning with the “Tofu Boy” franchise.
Kevin Geiger commented to Chinese reporters: “Magic Dumpling’s partnership with the Shunde Comic and Animation R&D Center is an important aspect of our company’s transmedia strategy. It’s great to be in business in China’s entrepreneurial south, where most of the world’s toys are made, and rewarding to play a role in China’s transition from manufacturing powerhouse to brand originator.”
“Tofu Boy” Director Sun Lijun remarked: “The opening of the Shunde facility is an important step forward in China’s continued development across all areas of the animation industry, from theatrical presentation to the derivative products. As Kevin said in his speech this afternoon, the same emotions that drive the animated content must drive the development of related merchandise.”