At the government level, animation is generally regarded as a growth industry, initially approached like any other domestic manufacturing endeavor, but now viewed as a means of extending China’s soft power internationally,” says Kevin Geiger, a former Disney CG supervisor and co-founder of Beijing-based Magic Dumpling and who has advised the Chinese government on its toon policy. “At the investor level, there is a ‘gold rush’ mentality towards animation.”
Magic Dumpling is working on “Dr. Sun,” an animated feature about historical icon Sun Yat-sen, that’s a Taiwan-China co-production. The company is also developing the “Tofu Boy” transmedia franchise, centered on a feature-length toon that is part Pinocchio and part SpongeBob…
China’s Animation Gold Rush
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